Reviewed alternatives
Compare products with a sourced competitor or replacement relationship to HubSpot. Pricing is vendor-published and may vary by plan, seats, usage, or contract.
Customer experience automation platform combining email marketing, marketing automation, and CRM/sales automation tools.
Published pricing
Contact vendor for pricing
Categories
Marketing
Both vendors publish official head-to-head comparison pages (ActiveCampaign vs HubSpot) covering marketing automation and CRM features.
Relationship verified September 25, 2026.
Enterprise marketing automation platform for lead management, account-based marketing, and cross-channel campaign orchestration.
Published pricing
Contact vendor for pricing
Categories
Marketing
HubSpot publishes an official comparison page positioning itself as an alternative to Adobe Marketo Engage for marketing automation.
Relationship verified September 25, 2026.
Pipedrive is a cloud-based sales CRM and pipeline management tool for small and medium-sized sales teams, built around a visual, kanban-style pipeline.
Published pricing
From $14/user/mo
Categories
CRM
Both are widely marketed and reviewed as competing all-in-one sales CRM platforms for SMBs.
Relationship verified September 25, 2026.
Zoho CRM is an AI-powered cloud CRM from Zoho Corporation that manages sales pipelines, marketing, and customer support in one platform.
Published pricing
Free plan available
Categories
CRM
Zoho CRM and HubSpot CRM are both marketed as all-in-one sales/marketing platforms and are commonly compared as direct alternatives.
Relationship verified September 25, 2026.
Keap is an all-in-one CRM and sales/marketing automation platform for small businesses, combining contact management with email and text marketing automation. Formerly known as Infusionsoft.
Published pricing
From $299/mo
Categories
Marketing, CRM
Keap explicitly markets itself as the '#1 HubSpot Alternative' for small businesses combining CRM and marketing automation.
Relationship verified September 25, 2026.
Close is a conversation-first sales CRM built for small and mid-sized sales teams, combining calling, email, and SMS with pipeline management and automation.
Published pricing
From $9/user/mo
Categories
CRM
Close's own integrations/marketing content references HubSpot, and both are marketed as SMB-focused sales CRMs; commonly compared in the inside-sales CRM category.
Relationship verified September 25, 2026.
Copper is a CRM built into Google Workspace, positioned as a relationship-first CRM for agencies, consultants, and account-based teams. Formerly known as ProsperWorks.
Published pricing
From $23/user/mo
Categories
CRM
Copper and HubSpot are both commonly positioned as easy-to-adopt CRMs for small/mid-size teams and are frequently compared in market analyses.
Relationship verified September 25, 2026.